Consumer-Behavior-by-Babin-and-Harris

Summary chapter 1,2,3,4 ( each chapter atleast 500words)

In each summary, in your own words, tell how this information is useful in marketing to today’s consumers.

Textbook: Consumer Behavior by Babin and Harris, 8th edition.

I dont have textbook so make sure you can access it before we begin.

 

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