please watch the video and answer those questions 1
https://www.viddler.com/embed/e61cf201
- What is the basic customer need provided by Dunkin’ Donuts (DD) Sandwiches?
- What is the key situation faced by DD?
- List DD’s Sandwiches main strength (consumer view)
- List DD’s Sandwiches main weakness (consumer view)
- State DD’s central marketing objective
- Describe the typical customer purchasing behavior for Dominos (Choose one: Impulse, Habitual, Limited or Extended)
- Make one value creation recommendation
- Make one value capture recommendation
- Make one value delivery recommendation
- Make one value communication recommendation