For this assignment, you will research the different ways that managers and leaders use communication to guide their


Feel free to use the same organization you researched for the Unit VI Case Study. You are not limited to this organization,

but it may be easier to complete the assignment since you have already researched the organization in Unit VI. You can

use the same sources for both assignments, if applicable.

Find an instance where the organizational leader communicates directly with his or her employees, investors, or

customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective? Do you

believe that it is the same type of message that a manager would send? Why, or why not?

Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance between the

two types of communication styles in your assignment.

Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are examples of the

type of communication you should be analyzing in this assignment. During the events, CEO Tim Cook addresses an

audience of employees, investors, and the general public. Cook uses multiple channels to communicate with the

audience, including a live face-to-face discussion, live streaming of the discussion, and a recorded video. For the

assignment, you would view one of the events, analyze Cook’s message and the effectiveness of the channels, and

discuss the potential for feedback. Analyze whether or not the message is an effective example of leadership. Explain

whether or not you believe a manager could, or should, use the same types of channels to relay a message. Would it be


Note: You do not need to use Apple for this assignment. It is provided as an example only.

Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA

format should be used. The assignment should be a minimum of two pages in length, not including the title and reference

pages. Content, organization, and grammar/mechanics will be evaluated.

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