• Why is a business model important?
  • How are business models influenced by internal and external factors?
  • Conduct a little research on models and discuss the difference between the product model and the marketing model. Is one model better than the other? Explain.
  • 250 word minimum that reflects research and not opinion. Provide citations for the source of your learning in APA Format.

Attached is the the reading material for you to reference. Chapter 3

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