Healthcare-Communication-Using-media-to-advocate-and-influence
Assignment:
The Session Long Project entails you going through the process of influencing policymakers. Review the Oklahoma Rehabilitation Council Advocacy Toolbox. Read the “Writing to government officials or lobbyists†and the “Opposing a Proposal†and the “Supporting a Proposal†sample letters. Additionally, read “Changing public opinion†for this assignment.
- Using the same topic from SLP 1, identify the level you wish to write to (local, state, or national).
- For this SLP assignment, choose whether you will be writing on “opposing a proposal†or “supporting a proposal.â€
- Choose three key elements from “Changing public opinion†page and discuss how these elements relate to influencing policymakers (one paragraph).
- Discuss the role of collaboration in health communication and advocacy.
- Write a one-page letter, that encompasses the information from the above 3 bullets (on “opposing a proposal†or “supporting a proposal
Expectations:
Note: The first two pages must address above items 1-4. The third page is a one-page letter on “opposing a proposal†or “supporting a proposal†and encompasses the information from your required readings.
Length: 3 pages, 4 required reading cited sources!
Required Reading
Barry, M. (2017). How to prepare a marketing communication budget. Retrieved from http://smallbusiness.chron.com/prepare-marketing-c…
Contra Costa Health Services. (2016). Preventing chronic disease: Launching a media campaign. The Community Wellness & Prevention Program. Retrieved on August 1, 2016 from http://cchealth.org/groups/chronic_disease/guide/m…
Fisher, C. (2015). Ways to reach a target audience. Retrieved on August 1, 2016 from http://smallbusiness.chron.com/ways-reach-target-a…
National Commission for Health Education Credentialing, Inc. (NCHEC). (2017). Areas of responsibility for health education specialist 2015. Retrieved from https://www.nchec.org/assets/2251/hespa_competenci…
Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox
Oklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from https://orc.okstate.edu/content/writing-government…
Optify. (2014). How to build a social media campaign. Retrieved on Retrieved on August 1, 2016 from http://www.slideshare.net/ArtilleryMarketing/how-t…
Schwartz, N. E. (2014). How to design an effective marketing and communications budget [Case Study]. Retrieved on August 1, 2016 from http://gettingattention.org/articles/195/planning-…
Society for Public Health Education (SOPHE). (2017). Health education specialist. Retrieved from http://www.sophe.org/careers/health-education-prof…
Unite For Sight. (2015). Health communication strategies. Retrieved on August 1, 2016 from http://www.uniteforsight.org/health-communication-…
Yerian, N. (2013). 5 ways to reach your target market online. Retrieved on August 1, 2016 from http://www.adherecreative.com/blog/bid/145373/5- Ways-to-Reach-Your-Target-Market-Online