Based on the PowerPoint project from Week 4, write a social media policy manual that defines the creation, scope, and purpose of a social media presence for a small- to mid-size company. The manual will cover reasoning for presence, platforms or outlets selected, types of messaging and content to be distributed, and intended results for the social media campaign.
The content is to be developed and cover the development and maintenance of a social media presence and content. Items to be addressed include the following:
- Definition of which platform or platforms are to be used
- The types of content to be used on each
- Who is responsible for the content and time frames for updates
- Other important aspects to creating a social media presence
Note: The manual should be professionally formatted and contain a cover and reference page of text containing details. The cover and reference pages do not count toward the word count. A minimum of 5 professional or academic references are required to support your paper and to provide additional discussion points.