brand extension clorox

APA style 1-2pages

Creating a Brand Plan

We provided a brand plan advocating the household sanitizer/cleaner product be introduced first. It had the broadest appeal and helped customers adjust to Clorox moving out of the laundry room. Then the other products like toilet bowl cleaner would be more acceptable and expected by consumers. One of the surprises for the company was that their main competitor was not going to be other laundry products companies, but Lysol. While Lysol then “owned” the benefit of disinfecting, it was not thought of as a strong cleaner. Also, consumers didn’t know how Lysol disinfects. This offered the opportunity for a Clorox sanitizer cleaner to position itself as a stronger version because of the ingredient of bleach.

1. From a brand perspective, what was the brand image or central meaning of Clorox? In other words, what did customers associate with Clorox in terms of “performance” attributes/benefits or “imagery” attributes/benefits? How was the Clorox family brand able to provide points of difference over other brands in the natural household cleaners market?

2. Discuss the Green Works brand architecture. What type of brand is this (i.e., house of brands, branded house, sub-brand, endorser brand)? What role does Clorox play? Greenworks?

 
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to locate retrieve and evaluate the effects of macroeconomic indicators on your own decision making 1

paper as well as the two required Excel® files..

Assignment Steps

Scenario: Consider your last big purchase such as a car, appliances, home repairs, home purchase, computer equipment, college tuition, or another “big-ticket” item, which are often purchased using loans/financing (by borrowing money). Also consider your decision-making process that led you to choose a particular make, model, or brand of the product (or service) you purchased and whether it was the right time to make the purchase given economic conditions at the time of your purchase. While analyzing your decision, keep in mind everything from interest rates to the prices of complementary and substitute goods are driven by human economic behavior.

Develop a minimum 1,050-word analysis of your decision-making process in which you include the following:

  • Retrieve statistics on Real Gross Domestic Product (GDP) and on Real Personal Consumption Expenditures (PCE) by year for the last ten years. You can retrieve those statistics from internet sources including, but not limited to, the Federal Reserve of St. Louis’s FRED web site, the U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) web site, or another credible source of your choice. Post these statistics in a single worksheet of an Excel® workbook and submit your Excel® file with your report. In your report, discuss the latest 10-year trends in both GDP and PCE. Also discuss how the trends in GDP compare with trends in PCE. You are encouraged to include graphs of these statistics in your report; you could create the graphs in Excel® and copy them into your report.
  • Retrieve statistics on the Effective Federal Funds Rate and on the Consumer Price Index: All Items Less Food and Energy by year for the last 30 years. You can retrieve those statistics from internet sources including, but not limited to, the Federal Reserve of St. Louis’s FRED web site, the U.S. Department of Labor’s Bureau of Labor Statistics (BLS) web site, or other credible sources of your choice. Post these statistics in a single worksheet of an Excel® workbook and submit your Excel® file with your report. In your report, discuss how the trends in the Effective Federal Funds Rate compare with trends in inflation. If you took out a loan to pay for your “big-ticket” purchase, what was the interest rate on your loan? Were interest rates rising or falling at that time? Were interest rates relatively high or low at that time? You are also encouraged to include graphs of these statistics in your report.
  • Discuss the influence of any Federal government or state government programs, such as tax credits or tax deductions for energy-saving/efficiency purchases, on your decision to make your last big purchase; or if government incentives did not factor into your decision, explain why not.
  • Develop conclusions about the economy’s influence on personal and business decision-making relative to purchases of big-ticket items, investments, or other major purchases.

Cite a minimum of three peer-reviewed sources. Note: The Federal Reserve of St. Louis, the Bureau of Economic Analysis, and the Bureau of Labor Statistics can be cited to fulfill this requirement.

Format your paper consistent with APA guidelines.

 
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watch the movie julie ands julia and write 1 2 pages about your personal response

Watch the movie Julie ands Julia on NETFLIX and write 1-2 pages about your personal response.

Focus on what made Julie and Julia such successful writers, and what characteristics you would bring to your own writing.

 
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powerpoint slides 12

Create 2-3 slides with speakers notes:

  • Report the most recent financial results including annual revenues, annual after tax earnings, and five years of year-end stock prices for Apple.

List references and cite sources.

 
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suppose xyz software company has a new application development project with projected revenues of 1 2 million using the following table calculate the aro and ale in cost benefit analysis the product of the annualized rate of occurrence and a single l 1

Suppose XYZ Software Company has a new application development project with projected revenues of $1.2 million. Using the following table, calculate the ARO and ALE (In cost-benefit analysis, the product of the annualized rate of occurrence and a single loss expectancy.) for each threat category the company faces for this project. The first one is done for you.

 
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similarities and differences between the americanization of two different ethnic cuisines

Your essay must include:

1) An introductory paragraph that:

a) Introduces the overall topic, and explains why it is important

b) States a clear, narrow, debatable thesis about that topic

c) Briefly notes sources, explaining how each relates to the thesis

2) Well-organized body paragraphs that include:

a) A full description of your topic, including examples wherever possible

b) An informative discussion of your peer-reviewed scholarly sources, that connects each to your thesis

c) (Optional) descriptions of your own experiences with food and eating in the US; spend no more than

half a page on this

3) A conclusion paragraph that summarizes your argument, and explains why it is interesting and relevant to

educated audiences

Format Requirements

Your essay must:

1) Be double-spaced, with one-inch margins (2.54 cm), and a 12-point serif font like Times New Roman

2) Include an MLA header and page numbers, and an informative title

3) Include an MLA Works Cited page

4) Include parenthetical citations for quotations and paraphrases of other writers

 
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developing employees through performance management 1

Personal Development Plan


A development plan is a key component of a performance management plan because it guides performance improvement. Create a short-term development plan (1-2 years) and a long-term development plan (3-5 years) for yourself. In your plan, address these items:

  • Development objectives,
  • How skills will be acquired,
  • A timeline for acquisition, and
  • Standards and measures for accessing improvement.

Keep the following in mind:

  • You are writing your own development plan. First, complete an assessment of your professional needs and/or deficiencies and career plans (e.g., complete MBA degree) and then write the plan. Assume you are submitting the development plan to your faculty member, the manager.
  • With the exception of a cover page, no citations or references are required for this assignment.
  • This should be an honest assessment of your professional needs/deficiencies and career plans.
  • It can be written in a paragraph form or it can be bulleted in format with expanded comments.
  • 4-5 pages
  • APA style
 
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please solve and analyze the problem 1

Please solve and analyze the problem, DO NOT use any source out of the case, ONLY use this case to solve and analyze.

 
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social media sites and consumer attitudes

This week one of the topics we’re discussing consumer attitudes and the components of consumer attitudes. We have learned that consumer attitudes toward products are influenced in a variety of ways. Consumer attitudes can be influenced by friends, family, previous experiences and the Internet.

Think about the social media sites that you use on a daily basis. Pick two of the most popular social media sites that you use. Examples could include: Vine, Instagram, Facebook, Twitter or Pinterest, etc. Reflect on the two sites you picked and discuss how these sites influence your attitude about products. Be sure to cite in your reflection specific examples.

Your work should be at least 500 words and draw from your own personal thoughts and ideas. This journal entry should be written in first person and use concepts from the lesson. If you use information from the textbook or lecture, be sure to cite your sources.

 
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the maze of recursion 1

Resource: Ch. 5, “Recursion”, of Data Structures: Abstraction and Design Using Java, Exercises for Section 5.6

Complete the following Review Questions within the “Exercises for Sections 5.6” subsection in Section 5.6, “Backtracking” of Ch. 5, “Recursion” in Data Structures: Abstraction and Design Using Java

  • Review Question #5
  • Review Question #7
 
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